Financial and Investment Behaviour of Professional People in Trivandrum City
Sreelakshmi SP
Research Scholar, Annamalai University, Tamilnadu, India
Waseem Gani
Assistant Professor of Commerce in Higher Education Department in Jammu and Kashmir.
The number of investment options available to investors has increased as a result of economic liberalization; depending on their risk tolerance, they can choose from a variety of assets, including bank deposits, government securities, shares, mutual funds, insurance, derivatives, precious metals, currencies, real estate, etc. The major goal of most investors is to generate a consistent income, and expected rates of return vary from person to person depending on knowledge and risk tolerance. In actuality, the return potential of various investment routes is different from the possibilities that are currently available. The level of financial happiness a person experiences can be strongly influenced by their innate socioeconomic qualities, literacy level and personality factors. The importance of financial conduct as a mediating variable for the impact of these two factors on financial satisfaction has received relatively little research. It's crucial to understand whether people with particular attributes and financial literacy can improve their financial behavior and boost their financial contentment. Financial discontent will decline in those with high literacy levels if they are able to properly control their financial conduct, they frequently need help making decisions. As the nation is currently in a stage of development, the percentage of income that people were earning previously and are earning now has increased significantly, which directly encourages them to search for various investment opportunities. The conduct of investors in Kerala's Trivandrum city is evaluated in the current paper.
Keywords: Investment behavior, financial literacy, personality traits, Savings, Income
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