This study, which focuses on Lucknow, India, investigates the complex effects of globalisation on urban culture. Growing international ties and technical developments have led to globalisation, which has made it easier for ideas, goods, and cultures to travel across national borders. Cultural globalisation has resulted in the spread of ideas and values around the world, especially as a result of the internet and international travel. Globalisation brings advantages like economic expansion, but it also creates questions about the validity and preservation of cultural traditions. This study uses a mixed-method approach to investigate how globalisation has transformed Indian urban culture, thereby filling in research gaps about these effects. This study used a descriptive research approach and cross-sectional analysis to examine the prevalent trends of globalization's influence on urban culture among different demographic groups. The results point to a widely held belief that Indian and global cultures are mingled, which is mostly due to economic globalisation. There are, however, differences according to age, gender, and socioeconomic level, pointing to complex viewpoints on the influence of culture. While respondents from lower socioeconomic origins and older demographics tend to see limited impact from global culture, younger demographics tend to regard it as having a stronger influence. The study concludes by highlighting the intricacy of the cultural effects of globalisation on Lucknow's urban culture and highlighting the necessity of a nuanced knowledge and customised measures to address cultural repercussions.
Published: 26 DEC 2023
Issue: Oct-Dec (2023)
Section: Articles
Metrics: 31 16
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