The Ascension of India to the Position of A Global Soft Power
Peer Amir Ahmad
Lecturer, Department of Political Science, Govt. Degree College Majalta, J&K.
India's political impact is rising with its fast developing economy. The nation wants to improve its global position by using soft power techniques and resources. Drawing on its rich cultural legacy and old customs, India is creating its foreign policy—which also stresses democracy and religious diversity—by means of the diplomatic strategy of the country presently revolves around fostering and preserving friendly ties with other nations in order to boost national economy. Soft power—especially via culture and values—has become a necessary instrument as global power dynamics change. Particularly in the Pacific, India's policies provide a special chance to properly exploit this potential. The changing function of soft power in the twenty-first century has changed the way countries exercise power. Governments are obliged in a world becoming more linked to invest in both soft and hard power techniques in order to achieve their goals for foreign policy. Particularly with Prime Minister Narendra Modi's leadership changing popular attitudes on religious extremism both locally and globally, India is in a better position than ever to impact world events. Hindutva rights are helping India's soft power to be shaped as well. While hard power—which includes military or economic pressure—is defined as a nation's capacity to accomplish its foreign policy objectives without using force—soft power is the opposite. In the geopolitical setting of today, the efficient use of soft power—through media, public diplomacy, or cultural outreach—becomes very vital. India's cultural message and attempts to reflect ideals that appeal worldwide help explain why it is becoming a global soft power. India's increasing impact on global events is mostly derived from this mix of diplomatic, financial, and cultural initiatives.
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